Online Marketing Will Be More Important Than Ever in 2016 for Conference Promotion
Over the past few years, online marketing has seen a surge in popularity and growth, and shows no signs of slowing down in the foreseeable future. With more and more people using their laptops, tablets and smartphones to shop and book tickets for a range of events, it’s no surprise that when it comes to business conference promotion, online marketing is set to take over. We’ve put together a list of reasons why online marketing is going to be bigger than ever when it comes to conference promotion in 2016.
It Reaches More People
Although the tried and tested methods of offline marketing do still work, there is nothing quite as effective as the internet when it comes to reaching millions and even billions of people. Conference organisers have quickly seen the power of the internet when it comes to promoting their events, as both a tool for market research, organisation and advertising the event to potential guests. With so many different platforms available online by which conferences can be promoted, anyone organising a business conference in 2016 is bound to use at least one of them.
Social media marketing is currently massive, and the trend shows no signs of slowing down. Facebook, Twitter, Google Plus, LinkedIn, and even Instagram are all huge social media marketing platforms, and as a conference promoter, social media networks are the place to be if you really want to get the word out. For example, Facebook will allow you to create a whole page dedicated to your event, and you can even make an event page which guests can RSVP to, giving you a good idea of the kind of numbers which you can expect. Those who follow your page can be updated regularly with conference news and other information to keep interest levels high and generate new interest in the weeks or even months running up to the event date.
Blogging is another big one when it comes to online promotion of events. If you run a business which has a blog, a post dedicated to the conference will provide readers with all that they need to know when it comes to what to expect from the event. Promotional blogging is becoming more and more popular, and you don’t have to restrict it to your own blog either – many blogs in different industries will happily welcome guest posts that will bring them more traffic and grow their online presence.
The power of email is often underestimated today, but there is no doubt that it is still a highly effective online marketing tool if done right. Conference organisers often send emails to potential guests first and foremost and include a link to the conference website or social media page, which generates initial interest in the event.
If you’re hosting a business conference in 2016, check out these great location ideas from VenueSearchLondon.com. We’d love to hear all about the online marketing tools that you plan to use to promote your conference – let us know in the comments!